Tadassistant by Tada
This case study is focused on a MVP designed during a 2 weeks sprint at IronHack UX/UI Bootcamp in Paris.
So time management was the main challenge and things had to be done quickly and I had to focus on the essential of the MVP (Minimum Viable Product).
I will edit this article once other steps will be achieved.
Designing a responsive personal platform for artists to centralize all their datas and documents.
Easy to use, efficient and clear to help them manage redondant personal and administrative tasks to save time for their creation.
The relationship between an artist and his art is not just the ideation process, following by the creation and finally the release, it is way more complicated than that and a lot of people, administrations and documents are involved. Artists have specific needs in term of life management, and the artistic process is not really compatible with distractions and basic daily tasks.
Moreover, the world of the art is really small and it demands a lot of networking, personalization, adaptatibility in professional relationships.
So how might we help artists to organize their daily life so they can be more efficient and focused on their creations?
A personal dashboard in which artists can store, centralize and manage all their artistic life, from their paintings/pieces of art to documents and also contacts.
For who are we designing?
I started this user research by focusing on the french artistic field and on the artists registered to La Maison des Artistes.
After developing a research plan that includes writing a survey and some interview questions, I set out to conduct my user research. I asked artists registered at La Maison des Artistes if they can fill out the survey, and if they can share it to their artists’ friends as well.
The online survey included 12 questions, and I was hoping to find insight on understanding the target demographics and daily life habits and needs in this specific area.
92 users have completed the survey and have provided me with quantitative & qualitative data needed to validate my assumptions and made me discovered unexpected needs and habits.
The right questions for the right conclusions
After analyzing the responses of my online survey, I was able to find the necessary information needed to arrive at certain conclusions.
What is already existing?
In an effort to learn from the strengths and weaknesses of competitors, an analysis of 6 existing solutions close to what I wanted to design were conducted:
But as french artistic world has its own specificities, none of these solutions were exactly fitting with french artists’ needs, that is the main opportunity for Tada to emerge and provide a really personalized and useful service.
Althought, almost all the identified competitors had some of the main features that I wanted to implement in this MVP: life organizer, databases, advices… (the specificities related to France will be implemented later: taxes, Maison des Artistes’s transmission etc…), they all lacked easiness, efficiency and a clear design.
Some initial aspects that I would keep in mind while creating my user interface would be:
- Making sure users do not get confused with different words or actions meaning the same thing
- The app should be as visible and as minimal as possible with clearly indicated UI
- Interaction is fast and seamless without the need to figure out how to accomplish tasks
- All text and messages should not contain any irrelevant or useless information and should be clearly express what needs to be known
Our potential users behavior
In order to have a clear vision of everything that surrounds the life of an artist, I created 2 different mind maps: one about the artist and one about his painting/work of art:
User research has allowed me to be able to develop a better insight of the average user. Based on my findings, I was able to create a hypothetical persona and his journey based on the information given from the survey and interviews.
Content Strategy (ie: features prioritization)
In the case of this sprint and the design of an MVP we had to focus on 3 main aspects: organization, centralization and storage.
To do this feature prioritization, I used the Value VS Complexity quadrant and 3 different steps appeared:
- the first one will be in our MVP: Management | Storage | Database | Sending | Search Filtering
- the second one will be added later: Calendar | Counseling | Accounting
- and finally the last one depends of technical issues so this will be added when the solution will be found: Auto-transmission to maison des Artistes & Taxes
As the service has to be the most simple to use, its site map is obviously really simple, articulated around 3 main sections:
As this is a service creation we have 2 main user flows:
- a new users’one (with on-boarding and tutorial),
- and one for a user who already logged-in
We will focus on the second user flow for the purpose of this sprint (the on-boarding phase will be added later).
Task: “Send a description document about one painting.”
After sketching my LowFi home dashboard wireframe I decided to design all my screens directly in MidFi by using sketch.
Prototyping and Usability Testing
I focused my testing on one simple task : “you already created your account and want to send a document relative to one specific painting.”
I used my MidFi Wireframes to quickly remotely test them by creating a basic Marvel interactive prototype I sent to my target audience as my users are not easily reachable IRL and time was missing.
The tests went very well as most users felt that the design was:
- easy to use (3 on 4 testers),
- that they interacted easily and smoothly with it (4 on 4)
- and finally they said that the whole interface looked simple and efficient.
I quickly decided to stick on my layout made of 3 big cards in which are placed more smaller cards in order to keep a clear hierarchy.
All the iterations were made about visual tricks such as shadows and use of colors.
In an attempt to attract and retain as many users as possible, I took my time to learn and understand what it means to have strong visual design, making sure that the visuals are as good as possible.
I had to stick to the existing Tada’s style guide, even if I had the freedom to add some visual tricks:
The Atomic Design is a Design system made of elements (called atoms) which, once combined between them, create bigger element(s) (called molecule) which, once combined between them, create the biggest element(s) of the interface (called organism).
HiFi Prototype / Final Iteration
After constant, careful consideration, the final version is made:
- Focus on the search and filters
- Desirability testing
- New iterations
- Whole website design
- Release to the world!
Working on this project has been a great experience and I have learned about the user-centered design process in great detail. Understanding the UX process through a user-centered lens has given me a great amount of information needed to design with the user in mind by understanding the motivations and desires of each user. Gaining a deeper understanding of human behavior and emotions is paramount to becoming a proficient UX designer.
Let’s summarize the project:
- the brief: designing a platform to help artists to save time for the pure creation
- the problem: how might we help artists to organize their daily life so they can be more efficient and focused on their creations?
- the solution: Tadassistant, a virtual database about works of art, documents, administration and contacts.